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Markenstrategie

Marke, Slogan-Definition
Markenidentität

Marktforschung und Wettbewerbsanalyse

Management von Marketingkampagnen
Planung von Marketingkampagnen
Umsetzung von Marketingkampagnen
Datengesteuerte Marketingstrategien
Social-Media-Anzeigen
Remarketing-Strategien
Google Ads
PPC-Werbung (PPC Advertising)

Content-Strategie
Inhaltserstellung
Wartung
Bloggen und Artikel

Konzeption und Umsetzung von E-Mail-Kampagnen
Automatisierte E-Mail-Marketingsysteme
Newsletter und Kundenkontaktbriefeelek

Planung und Umsetzung von Online-Kampagnen
Multichannel-Marketingstrategie

Analytik und Datenanalyse
Webanalyse (Google Analytics)
Conversion-Optimierung (CRO)
Konkurrenzanalyse

Organisation und Promotion von Online- und Offline-Events
Webinare und virtuelle Veranstaltungen
Analyse und Feedback nach der Veranstaltung

Suchen Sie eine ganzheitliche Marketinglösung für Ihr Unternehmen?
Kontaktieren Sie uns.

Foto sales

Video sales

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DEVELON Dealer Marketing Experience

DEVELON Dealer Marketing Experience

DM-KER Plc. Marketing Strategy 2026–2028.

From visibility to predictable growth.

The Hungarian market has changed.

The construction equipment market has become more price-sensitive, more cautious, and slower in decision-making.

Declining Investment Activity
Buyers wait longer, calculate carefully, and compare alternatives.
Increased Price Sensitivity
Price and financing have become primary decision factors.
Longer Decision-Making Process
Purchasing decisions now involve multiple approval stages.
Need for Security
Customers seek a reliable partner with strong after-sales support.

Attention alone is no longer enough.

Purchasing decisions are driven by price, financing, service, and operational reliability.

Visibility
Lead Generation
Sales Support

We do not follow the market. We shape it.

Through targeted communication, database growth, and direct outreach, we engage customers at the exact moment of purchase decision.

Targeted Communication
Database Growth
Direct Outreach
Strategic Timing

Social Media: A Supporting Channel.

Social media is important, but it is not the primary sales channel.

Brand Support
Brand awareness, visibility, and references.
Sales Support
Targeted email campaigns, measurable engagement, and lead generation.

Integrated Marketing System.

Brand Layer
DEVELON + DM-KER
Traffic Layer
Website, Email Marketing, Campaigns
Lead Layer
Lead Generation & Sales

We do not sell machines. We sell confidence.

DM-KER's added value lies in local support, service, spare parts availability, training, and a strong after-sales organization.

Service
Spare Parts
Training
After Sales

The relationship does not end with the machine sale.

Customer loyalty and recurring revenue are created through after-sales services.

Spare Parts Sales
Service Solutions
Machine Upgrades
Fleet Expansion

Introducing Lead Management.

Every prospect is measurable. Every activity is traceable. Every lead is evaluated.

Total Leads
1 248
Qualified Leads
512
Quotations Requested
326
Sales Opportunities
146

Data-Driven Decisions.

Monthly analytics reveal which machine categories, regions, campaigns, and messages generate real business results.

Marketing = Market Intelligence.

Your database is a strategic asset.

Success belongs to those who know, reach, and continuously engage their target market.

8 742
active contacts
Construction, Mining, Municipalities, Rental Companies, Fleet Operators.

Direct Marketing to Support Buying Decisions.

Price-Based Campaigns
Entry Price Promotions
Configurator-Based Offers
2 Email Campaigns per Month

Online DEVELON Machine Configurator.

More than a quotation tool. A market intelligence platform.

Reveals What the Market Is Looking For
Lead Generation from Every Configuration
Real Quotes Based on Real Demand

Hungary → Slovakia

The Hungarian model can be successfully adapted to Slovakia.

Local Website
Database Development
Email Marketing Campaigns
Regional Lead Management

Our goal is clear. Predictable growth.

DEVELON should become the most recognized, most accessible, and best-supported construction equipment brand within its target market.

From visibility to predictable growth.