DEVELON Dealer Marketing Experience
01
Introduction
DM-KER Nyrt. marketing strategy 2026–2028.
From visibility to predictable growth.
02
Market Reality
The Hungarian market has changed.
The construction machinery market is more price-sensitive, more cautious and slower to decide.
Declining willingness to invest
Buyers wait, calculate and compare.
Increased price sensitivity
Price and financing are now the first decision point.
Longer decision-making process
Procurement takes place in several stages.
Seeking security
Buyers look for a stable partner and after-sales support.
03
Strategic Insight
Attention alone is no longer enough.
The decision is determined by price, financing, service and operational security.
Visibility
Lead Generation
Sales Support
04
Our Direction
We don't follow the market. We shape it.
Through targeted communication, database building and direct reach, we are present at the moment of the purchase decision.
Targeted communication
Database growth
Direct reach
Timed presence
05
Channel Strategy
Social media: a supporting role.
Social media is important, but it is not the primary sales channel.
Brand Support
Brand awareness, visibility, references.
Targeted EDM, measurable interest, quote requests.
06
The System
A unified marketing system.
Brand Layer
DEVELON + DM-KER
Traffic Layer
Web, EDM, campaigns
Lead Layer
Quote requests, sales
07
Our Advantage
We don't sell machines. We sell security.
DM-KER's added value is local support, service, parts, training and strong after-sales backing.
Service
Parts
Training
After Sales
08
The relationship doesn't end with the machine sale.
Loyalty and revenue are created by after-sales services.
Parts sales
Service
Machine upgrades
Fleet expansion
09
2026 Development
Introducing Lead Management.
Every prospect is measurable. Every activity is trackable. Every lead can be evaluated.
Total leads
1 248
Qualified leads
512
Quote requests
326
Sales opportunities
146
10
Data Driven
Data-driven decisions.
Monthly analyses show precisely which machine category, region, campaign and message deliver real business results.
Marketing = market intelligence.
11
Database Growth
Your own database is a strategic asset.
The winner is whoever knows, reaches and re-engages the target market.
8 742
active contacts
Construction, mining, local authorities, the equipment rental market, fleet operators.
12
EDM Strategy
Direct marketing to support the decision.
Price-based campaigns
Introducing starting prices
Configurator offers
2 EDM campaigns per month
13
Configurator
Online DEVELON machine configurator.
Not just a quote request tool. A market information system.
It shows what the market is looking for
Lead generation with every configuration
Real offers from real needs
14
Regional Expansion
Hungary → Slovakia
The Hungarian model can also be adapted in Slovakia.
Local website
Database building
EDM campaigns
Regional lead management
15
Vision
Our goal is clear. Predictable growth.
For DEVELON to be the best-known, most accessible and best-supported construction machinery brand for its target market.